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PinkNews will launch on Wednesday for Snapchat's million daily users, as the social networking app broadens its range of publishing partners and makes Discover more appealing to different kinds of people. Rami Saad, who helps look after content partnerships at Snap, said: "We're always working to ensure content on Snapchat is as diverse as our community.
Access to a variety of perspectives is important, and we know that Snapchatters will resonate with PinkNews. It wants to connect to a new, younger generation of readers testing the boundaries of their sexuality. He also wants to diversify PinkNews' audience away from Facebook. We're doing a revenue share [with Snap], we're going to make money from creating this content.
He added: "It's also great, frankly, to be dealing with humans.
Some other platforms, it's really hard to speak to an individual. Discover is a curated platform, where their editorial team is taking an interest and contributing to your thoughts about what's going to work. Cohen said creating Snapchat stories has been a completely different discipline for staff and the company is currently recruiting to help with the Discover channel and broader growth.
Four people are currently dedicated to Snapchat content. The channel will update twice a week with thought-provoking stories, which will aim to reach beyond the LGBT community, such as the story of an American who survived gay conversion therapy.
It will be "mid-Atlantic" in tone, according to Cohen, eschewing esoteric stories in the UK and US in favour of broad, globally relevant content. You need to invest in after-effects and graphic deers. It's been a real learning curve," Cohen said, adding that the channel will update daily once more staff are in place. World globe An icon of the world globe, indicating different international options.
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Jake Kanter. PinkNews will go live on Wednesday on Snapchat and aims to appeal to a young audience which is testing the boundaries of their sexuality. Stay up to date with what you want to know. Was this article valuable for you? Additional comments. optional. Receive a selection of our best stories daily based on your reading preferences. Loading Something is loading. address. BI Prime Archive.Gay people snapchat
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Snap has ed up its first LGBT partner for Snapchat Discover